LOOK & LISTEN

Worldcrunch Story Lab’s storytellers start by listening. Who is your audience? What are your goals? Where are your limits?
Tell us your ideal outcome... With your input, we can help cut through all the key words and content to identify the heart of your message and find the formats and tone of voice you need to tell the stories that will stick.

RESPOND & DELIVER

Once we know the mission … every sentence and every visual we deliver is crafted with maximum attention, both to stand on its own and serve the driving purpose of your organization.
The calendar of publication must likewise be built around the goals of your campaign. And meanwhile, the listening and hunting for the next smart idea never stops.

SMART SOLUTIONS
FOR THE
ATTENTION ECONOMY

It’s every piece of content for itself! Whether it comes from a journalist or marketing maven, a university professor, bot or Instagram influencer, every headline / slogan / tweet / essay / video / photograph is competing against all the others for the attention of your audience. That means a command of the latest tools and platforms but also the time-tested value of clear writing, clever ideas and getting it right. For once you’ve got their attention, you must keep it — and convert it!

SMART SOLUTIONS FOR THE ATTENTION ECONOMY

It’s every piece of content for itself! Whether it comes from a journalist or marketing maven, a university professor, bot or Instagram influencer, every headline/slogan/tweet/essay/video/photograph is competing against all the others for the attention of your audience. That means a command of the latest tools and platforms but also the time-tested value of clear writing, clever ideas and getting it right. For once you’ve got their attention, you must keep it — and convert it!

Our clients