Notifications buzz in your pocket, news alerts flash across the screen, podcasts play in our ears: Finding the signal amid the noise is suddenly everyone’s business, everywhere — all the time.
Attention is the currency of our digital economy.
Worldcrunch Story Lab’s storytellers start by listening. Who is your audience? What are your goals? Where are your limits?
Tell us your ideal outcome … With your input, we can help cut through all the key words and content to identify the heart of your message and find the formats and tone of voice you need to tell the stories that will stick.
Once we know the mission … every sentence and every visual we deliver is crafted with maximum attention, both to stand on its own and serve the driving purpose of your organization.
The calendar of publication must likewise be built around the goals of your campaign. And meanwhile, the listening and hunting for the next smart idea never stops.
It’s every piece of content for itself! Whether it comes from a journalist or marketing maven, a university professor, bot or Instagram influencer, every headline / slogan / tweet / essay / video / photograph is competing against all the others for the attention of your audience.
That means a command of the latest tools and platforms but also the time-tested value of clear writing, clever ideas and getting it right. For once you’ve got their attention, you must keep it — and convert it!
Irene Toporkoff is the co-founder of Worldcrunch, and was formerly the CEO of Angie Interactive and Ask.com France. She has also worked at the telecommunications company Wanadoo /Orange in France.
Co-Founder & Editor
Jeff Israely is the co-founder and editor of Worldcrunch. A former Time magazine bureau chief in Rome and Paris, he has also been a correspondent for the Associated Press, Boston Globe and Oakland Tribune. He teaches at the Graduate School of Journalism of Sciences Po.
Benjamin Sabbah, COO of Worldcrunch, worked 12 years in senior management and strategic positions within the sales and marketing department of Agence France-Presse (AFP). Benjamin teaches economics of the media industry at Ecole Supérieure de Journalisme (ESJ) / Sciences Po Lille.
Bertrand Hauger joined Worldcrunch in 2011 as a translator and writer, and now heads the company’s content creation. He is a graduate of La Sorbonne Nouvelle school of bilingual journalism, and previously worked as a journalist in a local newspaper in his native eastern France, and as content producer for a digital startup.
Branding & Social media
Lillian is an entrepreneur and business development manager. After graduating from the American University of Paris with a bachelor’s degree in Entrepreneurship and Global Communications, she set up a consulting start-up to guide U.S. business development projects, before joining Worldcrunch as the Head of Branding & Social Media.
Projects & Development
After graduating in Law, Economics and Management, Antonin obtained a Master’s degree in Digital Marketing. He then spent three years in the media sector at Agence France-Presse with the mission of developing the French corporate market, before joining Worldcrunch as Development and Project Manager.
Journalist & Video producer
Anne-Sophie graduated from the Sorbonne Nouvelle in Paris with a Master’s degree in bilingual journalism. Anne-Sophie worked for local newspapers in France before joining Worldcrunch, where she has been putting her linguistic, journalistic and video-making skills to use.
Journalist & Translator
Carl is a journalist and writer born in Stockholm and based in Paris. His work has appeared in Foreign Policy, Longreads and HuffPost. He is an alumnus of the Paris Sorbonne, the American University of Paris and Columbia University.
Journalist & Translator
Rozena is a journalist and translator based in Paris. She has written for English language publications such as The Guardian, The New York Times and Ozy on topics varying from biohacking to Latvian politics.